Thursday, July 19, 2012

The Book That Can't Wait



With e-readers being all the recent hype, I was glad to discover something novel in the “real” book industry (pun intended, couldn’t resist). Buenos Aires-based bookshop and publisher Eterna Cadencia recently released El Libro que No Puede Esperar, which translates as The Book That Cannot Wait. It is an anthology of new fiction from Latin American authors printed in ink that disappears after two months of opening the book. The more the text is exposed to light the faster it disappears. The ink is made from a secret formula.

Pretty cool stuff, huh?

Argentinian customers seem to think so. The first printed batch sold out on the first day. What customers will do with their leather-bound books with thick (and eventually) blank pages remains to be seen. Sophie Barnes, the springwise.com author whose article I am referencing, suggests re-using them as high quality journals. It will be interesting to see how long or short-lived the new fad lasts. One thing is for sure, customers will be reading with a sense of urgency!

This Sunday at Light of Christ we will continue The Story sermon series in which we explore the best-selling book of all time, the Holy Bible. Rest assured, the ink on its pages will not disappear. The Good News of scripture is eternal. We read it with a sense of urgency, though, to discover how our everyday life stories fit into God’s story. I hope that you will join us to discover your part in God’s masterpiece!

No comments:

Post a Comment